Burroughs Corporation
The Burroughs Corporation actually came into existence through a company name change in 1953. Prior to that it was the Burroughs Adding Machine Company. The new name reflected the company's corporation status.
In early 1985, Burroughs unveiled its new corporate identity. The following was the press release at the time.
"BURROUGHS UNVEILS NEW CORPORATE IDENTITY
DETROIT, MICH., April 3, 1985 -- Burroughs Corporation, which is celebrating its 100th operating year, will launch its second century with a new corporate identity. The new Burroughs will be identified by a distinctive new logo and logotype, new corporate colors (crimson and grey), and a bold new corporate positioning statement that will be the genesis of all future internal and external communications from the company.
In highlighting the new corporate identity program for stockholders attending the company's annual meeting here today, Burroughs Chairman W. Michael Blumenthal said, "we are one of the world's largest, most successful computer companies, with 65,000 employees in 100 countries and $5 billion in annual sales.
To exemplify all of this, we have created a new corporate symbol. It is more than a new logo. It is a statement of our strong position in the industry. Overall, this new corporate identity will bring a coherence and discipline to our image and our communications and will reinforce the world's understanding of Burroughs as a strong and growing force.
I hope that you, as stockholders, will share our pride in this bold new concept.
Burroughs' new corporate identity is the result of an intensive one-year survey of the perceptions of the company by its own management, by major customers and prospective customers worldwide, by the investment community, by the press and by the public at large. What we derived from this was a better sense of the Burroughs position, both in our own thinking and in the minds of our marketplace, Mr. Blumenthal said.
The survey revealed, among other things, that Burroughs has a hundred years of specialized experience.
The company now provides total solutions of hardware, software, and service that gives customers what they need to remain competitive and profitable.
Burroughs meets a complete range of general business needs and, in specific lines of business, has the depth of experience to provide specific solutions.
The company is a major supplier of office and data-processing products and supplies.
Burroughs has acquired businesses -- such as Memorex (which offers advanced storage devices for Burroughs and other vendor's systems) and Systems Development Corporation (which serves the U.S. Government market) -- that have helped to assure broad market coverage.
With all this evidence that Burroughs is fast becoming a new and more formidable factor in the information-processing industry, Mr. Blumenthal said, "We concluded that our company needed and, indeed, had earned a new corporate identity."
The program will be phased in over the next three years."
A year later Burroughs became Unisys Corporation when it merged with Sperry Corporation.
Revenue, employees by year:
Year Revenue(000) Employees CEO / President Chairman of the Board
1937 39
1938 32
1939 33
1940 29
1941 41
1942 44
1943 45
1944 37
1945 37
1946 39 10900
1947 57 12960 John S. Coleman Laurence V. Britt
1948 94 14999 John S. Coleman Laurence V. Britt
1949 93
1950 102
1951 127 20000 John Coleman John Coleman
1952 149 John Coleman John Coleman
1953 160 John Coleman John Coleman
1954 169 21000 John Coleman John Coleman
1955 220 28000 John Coleman John Coleman
1956 272
1957 282 John Coleman John Coleman
1958 294 Ray R. Eppert Ray R. Eppert
1959 359 Ray R. Eppert Ray R. Eppert
1960 389 37800 Ray R. Eppert Ray R. Eppert
1961 401 38404 Ray R. Eppert Ray R. Eppert
1962 424 37300 Ray R. Eppert Ray R. Eppert
1963 390 35200 Ray R. Eppert Ray R. Eppert
1964 392 34400 Ray R. Eppert Ray R. Eppert
1965 459 35100 Ray R. Eppert Ray R. Eppert
1966 494 38490
1967 554 42100
1968 655 45080 Ray Macdonald Ray Macdonald
1969 759 52600 Ray Macdonald Ray Macdonald
1970 893 46900 Ray Macdonald Ray Macdonald
1971 943 40900 Ray Macdonald Ray Macdonald
1972 1052 41600 Ray Macdonald Ray Macdonald
1973 1284 47200 Paul S. Mirabito Ray Macdonald
1974 1532 51600 Ray Macdonald Ray Macdonald
1975 1702 51600 Paul S. Mirabito Ray Macdonald
1976 1901 49880 Paul S. Mirabito Ray Macdonald
1977 2126 51290 Paul S. Mirabito Paul S. Mirabito
1978 2460 54600 Paul S. Mirabito Paul S. Mirabito
1979 2831 56500 Paul S. Mirabito Paul S. Mirabito
1980 2902 57300 Michael Blumenthal Michael Blumenthal
1981 3405 66900 Michael Blumenthal Michael Blumenthal
1982 4186 62000 Michael Blumenthal Michael Blumenthal
1983 4389 63800 Michael Blumenthal Michael Blumenthal
1984 4875 65300 Michael Blumenthal Michael Blumenthal
1985 5037 60500
1986 7432 98300
1987 9712 92500 Michael Blumenthal Michael Blumenthal
1988 9902 93000 Michael Blumenthal Michael Blumenthal
1989 10096 82300 Michael Blumenthal Michael Blumenthal
1990 10111 75300 James Unruh James Unruh
1991 8696 46400(60300) James Unruh James Unruh
1992 8421 41700 (54300) James Unruh James Unruh
1993 7743 38200(49000) James Unruh James Unruh
1994 7399 37800 (46300) James Unruh James Unruh
1995 6342 37400
1996 6371 33000
1997 6636 33000 Lawrence Weinbach Lawrence Weinbach
1998 7208 33000
2000 6885 36900
2001 6018 38900
2002 5607 36400
2003 5911 37300
2004 5820 36400 Joseph McGrath Lawrence Weinbach
The Burroughs Corporation actually came into existence through a company name change in 1953. Prior to that it was the Burroughs Adding Machine Company. The new name reflected the company's corporation status.
In early 1985, Burroughs unveiled its new corporate identity. The following was the press release at the time.
"BURROUGHS UNVEILS NEW CORPORATE IDENTITY
DETROIT, MICH., April 3, 1985 -- Burroughs Corporation, which is celebrating its 100th operating year, will launch its second century with a new corporate identity. The new Burroughs will be identified by a distinctive new logo and logotype, new corporate colors (crimson and grey), and a bold new corporate positioning statement that will be the genesis of all future internal and external communications from the company.
In highlighting the new corporate identity program for stockholders attending the company's annual meeting here today, Burroughs Chairman W. Michael Blumenthal said, "we are one of the world's largest, most successful computer companies, with 65,000 employees in 100 countries and $5 billion in annual sales.
To exemplify all of this, we have created a new corporate symbol. It is more than a new logo. It is a statement of our strong position in the industry. Overall, this new corporate identity will bring a coherence and discipline to our image and our communications and will reinforce the world's understanding of Burroughs as a strong and growing force.
I hope that you, as stockholders, will share our pride in this bold new concept.
Burroughs' new corporate identity is the result of an intensive one-year survey of the perceptions of the company by its own management, by major customers and prospective customers worldwide, by the investment community, by the press and by the public at large. What we derived from this was a better sense of the Burroughs position, both in our own thinking and in the minds of our marketplace, Mr. Blumenthal said.
The survey revealed, among other things, that Burroughs has a hundred years of specialized experience.
The company now provides total solutions of hardware, software, and service that gives customers what they need to remain competitive and profitable.
Burroughs meets a complete range of general business needs and, in specific lines of business, has the depth of experience to provide specific solutions.
The company is a major supplier of office and data-processing products and supplies.
Burroughs has acquired businesses -- such as Memorex (which offers advanced storage devices for Burroughs and other vendor's systems) and Systems Development Corporation (which serves the U.S. Government market) -- that have helped to assure broad market coverage.
With all this evidence that Burroughs is fast becoming a new and more formidable factor in the information-processing industry, Mr. Blumenthal said, "We concluded that our company needed and, indeed, had earned a new corporate identity."
The program will be phased in over the next three years."
A year later Burroughs became Unisys Corporation when it merged with Sperry Corporation.
Revenue, employees by year:
Year Revenue(000) Employees CEO / President Chairman of the Board
1937 39
1938 32
1939 33
1940 29
1941 41
1942 44
1943 45
1944 37
1945 37
1946 39 10900
1947 57 12960 John S. Coleman Laurence V. Britt
1948 94 14999 John S. Coleman Laurence V. Britt
1949 93
1950 102
1951 127 20000 John Coleman John Coleman
1952 149 John Coleman John Coleman
1953 160 John Coleman John Coleman
1954 169 21000 John Coleman John Coleman
1955 220 28000 John Coleman John Coleman
1956 272
1957 282 John Coleman John Coleman
1958 294 Ray R. Eppert Ray R. Eppert
1959 359 Ray R. Eppert Ray R. Eppert
1960 389 37800 Ray R. Eppert Ray R. Eppert
1961 401 38404 Ray R. Eppert Ray R. Eppert
1962 424 37300 Ray R. Eppert Ray R. Eppert
1963 390 35200 Ray R. Eppert Ray R. Eppert
1964 392 34400 Ray R. Eppert Ray R. Eppert
1965 459 35100 Ray R. Eppert Ray R. Eppert
1966 494 38490
1967 554 42100
1968 655 45080 Ray Macdonald Ray Macdonald
1969 759 52600 Ray Macdonald Ray Macdonald
1970 893 46900 Ray Macdonald Ray Macdonald
1971 943 40900 Ray Macdonald Ray Macdonald
1972 1052 41600 Ray Macdonald Ray Macdonald
1973 1284 47200 Paul S. Mirabito Ray Macdonald
1974 1532 51600 Ray Macdonald Ray Macdonald
1975 1702 51600 Paul S. Mirabito Ray Macdonald
1976 1901 49880 Paul S. Mirabito Ray Macdonald
1977 2126 51290 Paul S. Mirabito Paul S. Mirabito
1978 2460 54600 Paul S. Mirabito Paul S. Mirabito
1979 2831 56500 Paul S. Mirabito Paul S. Mirabito
1980 2902 57300 Michael Blumenthal Michael Blumenthal
1981 3405 66900 Michael Blumenthal Michael Blumenthal
1982 4186 62000 Michael Blumenthal Michael Blumenthal
1983 4389 63800 Michael Blumenthal Michael Blumenthal
1984 4875 65300 Michael Blumenthal Michael Blumenthal
1985 5037 60500
1986 7432 98300
1987 9712 92500 Michael Blumenthal Michael Blumenthal
1988 9902 93000 Michael Blumenthal Michael Blumenthal
1989 10096 82300 Michael Blumenthal Michael Blumenthal
1990 10111 75300 James Unruh James Unruh
1991 8696 46400(60300) James Unruh James Unruh
1992 8421 41700 (54300) James Unruh James Unruh
1993 7743 38200(49000) James Unruh James Unruh
1994 7399 37800 (46300) James Unruh James Unruh
1995 6342 37400
1996 6371 33000
1997 6636 33000 Lawrence Weinbach Lawrence Weinbach
1998 7208 33000
2000 6885 36900
2001 6018 38900
2002 5607 36400
2003 5911 37300
2004 5820 36400 Joseph McGrath Lawrence Weinbach